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When we design a studio monitor we always start with the question "what does the customer really want from their monitor?" The usual terms get thrown around like accuracy, reliability, precision, and many more marketing buzzwords. Important words about what the product should be...but not necessarily speaking to what users really need. A product they can trust! Engineers and Artists need products they can put their faith in. Ones that deliver a true acoustic interpretation of the mix. Sounds Simple...but it isn't so simple when it comes to these complex designs.
At KRK we take design and performance very seriously. If it's not right...it won't go to market...period! That is the kind dedication we pour into every product. And we do that because we know our customers have come to trust us for that. We know they are dedicated to their music and the products they use deserve the same design dedication. This "design first" mentality is what the company was founded on and has helped KRK become an industry leader in this highly specialized market.
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